VRTY Arthouse® | Fashion Design & Media | Creative Production House

Q: Where is VRTY Arthouse® based?

VRTY Arthouse® is based in Spartanburg, South Carolina and serves clients and collaborators locally, regionally, and globally.

VRTY Arthouse ® | The House of Verity ™

Creative Production House specializing in fashion design, media, & social commentary.

VRTY Studio

Arthouse Fashion

Media Records

Love Month | June, 2026

Cultural Research Publication

Spartanburg, South Carolina

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Portrait of a young man with dark hair wearing a rust-colored t-shirt and black pants, standing against a plain gray background.

Mock-Collar Top

Made-to-Order | Available for Curation

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Media Records

The New Generation

Spartanburg, SC | 2026
American Collegiate

Lakeland, FL | 2025
The Zeitgeist

Lakeland, FL | 2024
Season II | Kairos

Spartanburg, SC | 2025
Genesis

Spartanburg, SC | 2025
Erika Ljutich for VRTY™

Lakeland, FL | 2024
The Graduates

Lakeland, FL | 2024
Genesis

Spartanburg, SC | 2025
The Zeitgeist

Lakeland, FL | 2024
Sarah Sutcliff for VRTY™

Lakeland, FL | 2024
The Postmodern Generation

Lakeland, FL | 2024

VRTY Casting

Interested in participating in future VRTY productions? Register for consideration below. Participation is open to all independent artists aged 18+.

Register for Consideration

Social Media

VRTY Transcendence | Digital Publication | Now Available

We are the new creative class. We are a generation of artists creating beyond aesthetics to change the hearts and minds of our audiences. We are the 4th branch of government.

View the full di

Chapter V : The Vision | Part II

Let’s dream in color. Let’s bring every idea to life. God’s standing by us.

VRTY Transcendence

Truth over vanity.
Let the art do the talking.

VRTY Arthouse®

Chapter V : The Vision

This one is for the Verity community - the artists playing this game called life.

VRTY Transcendence

Truth over vanity.
Let the art do the talking.

VRTY Arthouse®

MODEL CALL | Love Month

Love is an act of bravery and a force that breaks down social barriers. Creativity is the labor of love.

VRTY Arthouse®, PFLAG Spartanburg, and Uplift Outreach Center are coming together to examine love — what it c

Chapter IV | The Movement

We’re taking our creative power back from the powers that be. It’s artistic truth over the pursuit of vanity.

VRTY Transcendence

Truth over vanity.
Let the art do the talking.

VRTY Arthouse®

Chapter III | Transcendence

VERITY’s Prayer

God, my Creator, thank you for love and wisdom.
I pray that the artists reading this excel. I pray that you remove the burden of our own expectations so that we may fly.
I pray that we focus.

I pra

Chapter II | Part II : Crossing the Threshold

We don’t create for applause. We live it because art is who we are.

VRTY Transcendence

Truth over vanity.
Let the art do the talking.

VRTY Arthouse®

Chapter II | Part I : Crossing the Threshold

Is it really art if the focus is on maintaining an image? Vanity of vanities. All is vanity.

VRTY Transcendence

Truth over vanity.
Let the art do the talking.

VRTY Arthouse®
Creative Director: @kyl

Chapter I | Part II : Disillusionment

At some point, it stopped being about the art.

VRTY Transcendence

Truth over vanity.
Let the art do the talking.

VRTY Arthouse®

Chapter I: Disillusionment

It felt like freedom.
It was control in disguise.

Transcendence: Part I

VRTY Arthouse®

Transcendence | VRTY Media
Releasing April - May 2026

Navigating a creative industry full of scandal, injustice, and misaligned values, a young cohort of artists find themselves at the forefront of a movement.

The New Creative Class is a generation

The New Generation | Courtney McClain

We were born for times like these. A new generation is here. A new generation of artists, leaders, government officials, and changemakers are on the precipice of breakthrough.

Courtney McClain, a member of Gene

CREATIVITY BEGINS WHEN YOU STOP PERFORMING

Being an artist is a paradox. For the artist, your entire life is a piece of performance art, yet the raw creativity begins when you stop performing.

Often times for artists, the most challenging act is th

ARTISTS ARE RELEARNING CREATIVITY

In a zeitgeist prioritizing trend-based creativity, a wave of artists are refocusing on depth, narrative, and the curation of community.

2026 is a year of creative refinement, and artists are finding themselves in

ARTHOUSE UNIVERSITY

We live in an era of performative creativity.

Artists once devoted themselves to craft. Now many are devoted to virality and visibility.

Arthouse exists outside of that zeitgeist. A true creative lifestyle exists the moment you

FAQs

What is VRTY Arthouse®?

1

VRTY Arthouse® is a creative production house specializing in fashion design, media production, and social commentary. Founded in 2022 and headquartered in Upstate,, South Carolina, the House operates under the doctrine of Truth Over Vanity.

What does VRTY Arthouse® produce?

2

VRTY produces photocinematic media campaigns, editorial zines, arthouse garments, and cultural research. The House also provides event photography, creative direction retainers, graphic design, and media production services for institutions and organizations.

Where is VRTY Arthouse® based?

3

VRTY Arthouse® is headquartered in Upstate, South Carolina and serves clients and collaborators locally, regionally, and globally.

What does Truth Over Vanity mean?

4

Truth Over Vanity is the governing doctrine of VRTY Arthouse®, a commitment to work that speaks to something real over work that merely looks good. It is the standard against which every creative decision is measured.

Mock-Collar Top

The New Generation

American Collegiate

The Zeitgeist

Season II | Kairos

Genesis

Erika Ljutich for VRTY™

The Graduates